Superior Ingredients NYE 27: The Roof

Ring in 2027 on the rooftop of Superior Ingredients

This New Year’s Eve, head to The Roof at Superior Ingredients, located inside Williamsburg’s iconic 74Wythe, for an elevated celebration overlooking the Manhattan skyline.

From 9 PM until 4 AM, The Roof sets the scene for a night of cocktails, music, special guest DJs, and panoramic city views as Brooklyn comes alive for the final night of 2026.

The evening begins with a 5-hour premium open bar, giving you plenty of time to settle in, take in the skyline, and celebrate with friends before the night reaches its peak.

An Elevated New Year’s Eve

With its elevated setting and striking Manhattan skyline views, The Roof offers a distinct way to experience New Year’s Eve at Superior Ingredients.

Special guest DJs provide the soundtrack throughout the evening, blending music and celebration against the backdrop of one of Williamsburg’s signature rooftop settings.

Whether you’re taking in the views with a cocktail in hand or celebrating with friends as the energy builds, The Roof brings together everything you want from a night in Brooklyn — great music, drinks, atmosphere, and an unforgettable setting.

Countdown to 2027

As midnight approaches, the music and excitement build toward the final countdown of 2026.

Raise your glass as the clock strikes twelve and welcome 2027 with a complimentary champagne toast, surrounded by the energy of New Year’s Eve and the Manhattan skyline.

And the celebration doesn’t stop at midnight.

The Roof stays open until 4 AM, giving you the rest of the night to keep celebrating, dancing, drinking, and taking in the elevated atmosphere.

NYE 2027 at Superior Ingredients — The Roof

December 31st | 9 PM–4 AM

5-Hour Premium Open Bar

Special Guest DJs

Elevated Rooftop Setting

Manhattan Skyline Views

Midnight Countdown

Complimentary Champagne Toast

New Year’s Eve Celebration Until 4 AM

Celebrate above Williamsburg. Toast to the skyline. Welcome 2027 on The Roof.