Superior Ingredients NYE 27

New Year’s Eve at Superior Ingredients

Ring in 2027 at Superior Ingredients, inside Williamsburg’s iconic 74Wythe, for a New Year’s Eve celebration that brings together two distinct spaces, two unique atmospheres, and one unforgettable night.

From the high-energy dance floor of The Room to the elevated setting and Manhattan skyline views of The Roof, guests can choose their own way to experience the night — or get access to both with an All Access Ticket.

The celebration kicks off at 9 PM with a 5-hour premium open bar, setting the tone for an evening of cocktails, music, special guest DJs, and nonstop Brooklyn nightlife. As midnight approaches, the energy builds toward the final countdown of 2026, followed by a complimentary champagne toast welcoming the arrival of 2027.

The Room

For those ready to dance into the new year, The Room delivers the ultimate late-night club experience.

Surrounded by the industrial character of 74Wythe, the space features state-of-the-art sound, immersive lighting, and a high-energy dance floor designed to keep the night moving.

Special guest DJs will take over the room, building the atmosphere from the first pour of the evening through the midnight countdown and well into the early hours of 2027.

The Roof

Above the energy of The Room, The Roof offers a different way to celebrate.

Take in the elevated atmosphere, music, cocktails, and panoramic views of the Manhattan skyline from one of 74Wythe’s signature spaces.

With its open, elevated setting and distinct atmosphere, The Roof provides the perfect counterpart to the club experience downstairs — offering guests a memorable setting to toast the final night of the year.

Experience Both With All Access

Why choose one when you can experience the entire celebration?

An All Access Ticket gives guests entry to both The Room and The Roof, allowing you to move freely between the two spaces throughout the night.

Dance downstairs when you want the full club experience. Head upstairs when you’re ready for a change of scenery, skyline views, and a different atmosphere. With All Access, you can experience both sides of Superior Ingredients and make your way through the night at your own pace.

Standard tickets provide access only to the area specified on the ticket. An All Access Ticket is required to move freely between The Room and The Roof.

NYE 2027 at Superior Ingredients

December 31st | 9 PM–4 AM

5-Hour Premium Open Bar

Special Guest DJs

Midnight Champagne Toast

The Room — High-Energy Club Experience

The Roof — Elevated Atmosphere & Manhattan Skyline Views

All Access Tickets Available for The Room + The Roof

Celebrate the final hours of 2026 and welcome 2027 at Superior Ingredients — two spaces, one destination, one night to remember.